Ah Facebook. The largest and fastest growing social network to date. By now many of us have certainly had enough time to familiarize ourselves with the platform. The most recent timeline update isn’t very hard to master, and the cover photo option is an opportunity to further “pimp out” our profile. It is very difficult to mess up your Facebook profile, unlike twitter which can get hairy. In this post I just want to give you some examples of some nice Facebook profile designs, and at the end provide you with a template to create the perfect profile photo and cover photo together.
Use your cover photo as ad space (i.e. rotate content here)
Temporarily giving spotlight to something special about your brand can create a sense of urgency among those who land on it. It also shows your audience you are staying current and regularly updating your page. They’ll be more inclined to keep engaging with you if they know your page is always fresh. You could also use the cover photo to call out fans and contributors to further create a personable experience your audience can relate to. The following brands do this pretty well.
Notice the mustache on the profile photo
Combine your profile photo and cover photo
As I mentioned earlier, this is my favorite method. It shows you took great detail and time lining up the pixels, and showcases a certain skill level. It also creates a memorable experience for your audience, just like throwing them out of a moving car… they’ll never forget it.
Again, notice the mustache?
Describe what your brand does
So maybe it isn’t obvious what your brand does, take the opportunity to creatively put it in your cover photo. It can be extremely helpful for new visitors and who doesn’t want new likes? (Even if its just cuz your cover photo is awesome)
Submerge your audience in your brand
Sometimes all you gotta do is create a really beautiful and engaging photo that showcases certain aspects of your brand. The more unique the photo, the more memorable your brand will be.
This cover photo creates a deeper brand message. It showcases the products and uses special language (“SMELLF” ) to create a unique experience.
Oh yeah here is our profile.